One hundred percent this. A storyteller with no integrity. Such an irresponsible use of time and talent. twitter.com/tnyfrontrow/st…
A7: 2/2 Be a part of the community they so want to sell to, not just use their experiences to sell back to them. #AdweekChat
By finding their purpose first. Create a culture of respect, establish a strong mission statement, and be open to dissent. 2/2 #AdweekChat
#AdweekChat What brands often fail to realize, is that empathy and connection must come before the creative. 1/2
#adweekchat No matter what one does (corporate or human) the true intention behind the action will always come through. 1/2
Trump said he wanted isis gone, but just made a deal to provide #SaudiaArabia with military weapons worth $110B What!?
A7: Start from the ground up. Put together a manifesto, a clear brand mission, and put their money where their mouth is. 1/2 #AdweekChat
A5: By creating a culture of respect, establishing a strong mission statement, and being open to dissent. By truly being human-centered.
#adweekchat classic example of design by committee. Wonder how many people were on the exec team, how many cooks in the kitchen.
#adweekchat When brands are arrogant and lack empathy and respect for humans ads like this happen.
We are not what you say we are, you are what you say we are.
Everyone's gotta a voice and no one is listening.
Who is this woman who keeps saying "dead babies" on @CNN ?
Actually, You already do a lot of this in the storytelling of your socially impactful animations. twitter.com/aindri/status/…
Whaaaat Oh that answers all questions. #noprocessonlyego twitter.com/Adweek/status/…
#adweekchat so what if everybody is talking about it, its alienating #pepsi even more from what they wanted to do next time #doyourresearch
Obviously takes life advice from hunting, in 2017. twitter.com/soledadobrien/…
Female entertainers saying they don't get asked the questions about their work, are all tweeting about what they wore at #IIFAAwards2017
A creative expression of a company can only reflect what already exists, it cannot fake its way into a perception, Find your purpose first.
#adweekchat Clearly they just wanted to sell more soda. That's it. All this bullshit packaging can not hide their true intention. 2/2
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