A creative expression of a company can only reflect what already exists, it cannot fake its way into a perception, Find your purpose first.
#adweekchat Clearly they just wanted to sell more soda. That's it. All this bullshit packaging can not hide their true intention. 2/2
#VFOscars WTF was that line of questioning for @AngelAlessandra?
Hacking!? I can solve hacking because we invented the internet. #someguywhoweighsfourhundredpounds #tangerinenightmare #USPresidentialDebate
Le sigh #thankgod #Oscars #LeonardoDiCaprio
A7: 2/2 Be a part of the community they so want to sell to, not just use their experiences to sell back to them. #AdweekChat
By finding their purpose first. Create a culture of respect, establish a strong mission statement, and be open to dissent. 2/2 #AdweekChat
#AdweekChat What brands often fail to realize, is that empathy and connection must come before the creative. 1/2
#adweekchat No matter what one does (corporate or human) the true intention behind the action will always come through. 1/2
What's the f* kinda name is @jimmykimmel ?
#uspresidentialdebate Call him Donald like the duck.
A7: Start from the ground up. Put together a manifesto, a clear brand mission, and put their money where their mouth is. 1/2 #AdweekChat
A5: By creating a culture of respect, establishing a strong mission statement, and being open to dissent. By truly being human-centered.
#adweekchat classic example of design by committee. Wonder how many people were on the exec team, how many cooks in the kitchen.
#adweekchat When brands are arrogant and lack empathy and respect for humans ads like this happen.
The whole tourist bus thing was cool, but a bit like a zoo excursion no? #Oscar2017
Actually, You already do a lot of this in the storytelling of your socially impactful animations. twitter.com/aindri/status/…
Whaaaat Oh that answers all questions. #noprocessonlyego twitter.com/Adweek/status/…
#adweekchat so what if everybody is talking about it, its alienating #pepsi even more from what they wanted to do next time #doyourresearch
She sounds very young and naive. She doesn't think herself to be worthy of him, which is a shame because this guy clearly is an asshole. twitter.com/NickLutz12/sta…
we should have taken the oil, because then they wouldn't have it either. #inabucket #USPresidentialDebate
Thank you for truly unifying us #climatechange #humanity #earth #gratitude #LeonardoDiCaprio
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